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Tips and freebies on SEO, website design and branding, as well as updates on the latest offerings

 

5 Steps to Create a Website Mood Board

5 Steps to Create a Website Mood Board

Creating a website mood board helps keep any site build on track. Whether you are building your own website or have the help of a designer, a mood board is a great first step and will start your journey to creating a site that you're in love with! Designing a website...

8 SUMMER BRAND COLOUR PALETTES + HEX CODES

8 SUMMER BRAND COLOUR PALETTES + HEX CODES

With Summer being near, we thought that you might like to explore the colour palette that this season has to offer. Use these cool hazy tones right and it can really uplift your brand. Being the most lively season of the year, Summer it is all about the delicious and...

Defining Brand Tone Words to Refine Website Style

Defining Brand Tone Words to Refine Website Style

Defining how you want your brand to come across is no easy task. Whether you need to define your brand style or create a website that really speaks to your ideal clients, using tone words as part of your research strategy can be a perfect starting point. Most of us...

Why You Need Brand Guidelines

Why You Need Brand Guidelines

WHAT ARE BRAND GUIDELINES? Brand guidelines are absolutely imperative to your business, and can help you immensely when working with third parties, or even onboarding new colleagues! Your brand guidelines are a clear cut, put-on-paper declaration of what your business...

Spring Colour Palettes + Hex Codes

Spring Colour Palettes + Hex Codes

As winter is fading and the buds are starting to bloom, we wanted to show you how Spring colour palettes can help breathe life into your brand with it’s warm, bright, vibrant colours. Seasonal colour theory refers to finding the colour palette that best describes the...

How to Choose Brand Images and Where to Find Them

How to Choose Brand Images and Where to Find Them

Great brand images are essential in relating to your target audience We are a part of a massive visual culture and 2020 will be no different. Photos are a universal language and can be used to add meaning or reinforce the message of your accompanying text. Today we'll...

The Ultimate Guide to Choosing Brand Colours

The Ultimate Guide to Choosing Brand Colours

Why colours can make or break your brand? When it comes to visual branding, colours could be the most important element of your brand. Choosing the right colours with the right connotations for your brand is crucial. When choosing anything for your brand always...

6 Ways to Write More Engaging Website Copy

6 Ways to Write More Engaging Website Copy

There are about 1.7 billion websites on the internet today. Even if only a fraction of those are active, that still means there are billions of posts and pages all trying to grab users' attention. The key to standing out among all that noise? Good website copy. Of...

7 Website Design Mistakes You Didn’t Know You Were Making

7 Website Design Mistakes You Didn’t Know You Were Making

Your business can't succeed without a great website. But what if you've invested time, money and a lot of energy into creating your website but it's not working as well as you had hoped? Simple website design mistakes could be costing you customers. In 2020,...

4 Steps to Improve Your Homepage

4 Steps to Improve Your Homepage

Most people will leave your website within the first 15 seconds. If you want them to stay and get to know you, you need to grab their attention as quickly as possible. This is your digital first impression and it counts! Stand out design, headings so visitors can scan...

Creating a Successful Brand – You’re using your niche all wrong!

Creating a Successful Brand – You’re using your niche all wrong!

Defining your niche helps you connect with your ideal clients but only if you understand how your specific skills can benefit your clients and you let them know! What's your niche and how can it help you create a successful brand? When I ask most of my clients “what’s...

Getting Started with Google My Business

Getting Started with Google My Business

What is Google My Business? Google My Business is a directory that allows you to gain greater visibility in Google search. A listing allows customers to interact with your business effortlessly while adding credibility and visibility to the business. Customers can...

How to Give Great Branding & Website Feedback to a Designer

How to Give Great Branding & Website Feedback to a Designer

Want to know how to give great website feedback to a designer? Does this sound familiar? You've hired someone to help with your marketing or branding, they send you the first draft and it's not quite what you want. The thing is, designers and marketers can't read your...

How to overcome tech anxiety and marketing overwhelm

How to overcome tech anxiety and marketing overwhelm

I hear it all the time. You've tried to build your own website, played around with social media channels and even Facebook ads, you've heard of SEO but have no idea what it is or why you need it. You love running your small business but the thought of actually...

Affordable Health & Wellness Websites

Affordable Health & Wellness Websites

We launched our website intensives last month, a design solution that works for your business, looks stunning, connects with your ideal customers and doesn't break the bank. Hooray, affordable health & wellness websites for businesses just like yours! With eight...

Optimising your content for SEO

Optimising your content for SEO

SEO or Search Engine Optimisation is an amazing way to reach your audience. Not only does it improve your brand awareness but the traffic you gain from search engines is some of the most engaged and highly converting you can get. Think about it this way, people who...

Why and How to Protect Your WordPress Site from Errors and Hacks

Why and How to Protect Your WordPress Site from Errors and Hacks

This week we've seen three urgent update announcements for themes and plugins with one being removed completely from the WordPress repository due to security issues. Elegant themes even made their latest update available to anyone with an expired licence. Several of...

Get more local clients with local SEO

Get more local clients with local SEO

Local SEO (Search Engine Optimisation) is one of the most effective ways to increase your bookings if you have a brick and mortar store or offer local services. By focusing on people in your area you promote your products or services to local customers exactly when...

6 tips for website conversion optimisation

6 tips for website conversion optimisation

If you want a business that gets leads and bookings from your website you had better know what conversion optimisation is! I'm going to bet that a lot of you have at least some traffic to your website, but how often does that traffic turn into sign-ups to your mailing...

Everybody Loves a Freebie!

Resources to help you nail your website, branding and marketing.

You're welcome

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Clients say…

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Thank you so much for your fantastic work ♥️.

My site is super-speedy now and all without the hair-pulling, teeth-gnashing and laptop going through the window-ing that would have happened if I’d tried to tackle it myself! ? Leave it to the experts!

Sarah Hanstock| Desk to Done
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Mell is a guru, yes a guru. She is my go to woman for anything web development, design, branding and SEO support. She’s fast, clever and always there for you. She’s amazing at what she does, I would 110% recommend her work to anyone. She is simply the best!

Jennifer Constant | Helping Wedding & Funeral Celebrants build successful & profitable businesses
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Mellissa and I have worked together on a number of projects and she has always delivered beyond spec. She has extensive knowledge of SEO and keeps up to date with the latest developments in ranking methods. She has an eye for beautiful design with extensive technical web-development capabilities. I trust her expertise.

Isobel Nancarrow | Strategic Marketing

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