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Choosing the right font styles can have a big impact on your brand. If you get it right, typography can be incredibly powerful and elevate your brand to instil more trust and create loyalty. Like colours, fonts can change the mood of your brand and help you connect...

With Summer being near, we thought that you might like to explore the colour palette that this season has to offer. Use these cool hazy tones right and it can really uplift your brand. Being the most lively season of the year, Summer it is all about the delicious and...

WHAT ARE BRAND GUIDELINES? Brand guidelines are absolutely imperative to your business, and can help you immensely when working with third parties, or even onboarding new colleagues! Your brand guidelines are a clear cut, put-on-paper declaration of what your business...

Not taking advantage of niche marketing? You're likely to run into all sorts of issues; including burnout, slow sales and a business that feel like a chore! The prospect of defining a niche market for your business, and choosing a specialism to focus on, can be an...

As winter is fading and the buds are starting to bloom, we wanted to show you how Spring colour palettes can help breathe life into your brand with it’s warm, bright, vibrant colours. Seasonal colour theory refers to finding the colour palette that best describes the...

Great brand images are essential in relating to your target audience We are a part of a massive visual culture and 2020 will be no different. Photos are a universal language and can be used to add meaning or reinforce the message of your accompanying text. Today we'll...

Why colours can make or break your brand? When it comes to visual branding, colours could be the most important element of your brand. Choosing the right colours with the right connotations for your brand is crucial. When choosing anything for your brand always...