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Tips and freebies on SEO, website design and branding, as well as updates on the latest offerings
High-converting Homepage Structure and Content Guide
Having a high-converting homepage structure and content will make or break your website. In this post, we're going to show you how to improve your homepage so it's a high-converting, engaging, client-focused, sales...
Must Have WordPress Plugins 2022
WordPress plugins are essential and you'll likely have at least a few installed on your website. But what are they, how many should you have and how can you be sure you've got the best ones? Let's demystify WordPress plugins so your site can do everything it needs to...
Brand & website strategy and planning help – A peek inside our client portal
Brand / website strategy and planning help is one thing we take very seriously around here. Over the years we've had a lot of different processes to help our clients get ready for their design projects. From Google docs to online forms and fillable PDFs, we've been...
Website Planning and Strategy – Why you need it, what’s involved
I'm a designer and I'm going to tell you that website design is important, for trust, for a cohesive brand and for conversions... but if your content, messaging and website structure isn't doing their job, great design won't get you very far. This is why it's...
8 things to know before building your first website
Don't have a website for your business? What you need to know before building a website for your small business. 1. You don't need a website Yep, I said it. Having a website isn't right for everyone and it especially isn't right for you if you haven't really decided...
Sustainable Web Design and Development
I've been working towards more sustainable web design and development and making my business greener, AND YOU CAN TOO! It's no secret that the world needs to move towards more sustainable businesses and lifestyles to protect our environment. If you've been following...
Done for you Website Design Intensives
Is your website the thing that’s keeping you stuck in your business? You may have been trying to DIY it for a while now, but well… let’s just say that it’s not working out quite as planned… Time after time we come across clients who are in desperate need of a done for...
14 Winter Brand Colour Palettes for Inspiration
Since we're feeling the cold right now, I thought it would be great to dive into some winter colours! Seasonal colour theory refers to finding the colour palette that best describes the season. Think of it like this: Spring brand colours: Warm and Light Summer brand...
Citations for Local Business – What, Why and Where?
If you're running a local business you may have heard that you need citations and directory listings. But before you go out and list your business in every directory under the sun let's dive into exactly what they are, why you need them, how many you need and which...
Optimise Website Images Online
Optimising images for your website is so important. Without this basic step, you risk frustrating or even losing website visitors with slow-loading pages. A slow website can have a negative impact on your user experience, your SEO and the planet - yep, slow loading...
How to reduce your image sizes for increased website speed
Why does your website need to load quickly? Having a fast website has many advantages. For your visitors, it provides a better overall user experience. They have the freedom to navigate your website without the stress of a slow loading page. This is so important...
7 AUTUMN COLOUR PALETTES + HEX CODES
Autumn is one of the most enriched seasons of the year, the sights and colours are beautiful and provide wonderful inspiration to bring into brand design. Nature becomes a source of inspiration in every way. In design, we can use the Seasonal Brand Colour Palettes to...
6 Reasons why blogging is important for traffic and authority
Blogging has been around for over 27 years and it’s not going anywhere. Yes, blogging IS important! According to Hubspot “Business blogging is a marketing tactic that uses blogging to get your business more online visibility”. However, this is just the tip of the...
4 Reasons you need a WordPress Child Theme
Yes, themes can have children. And they are an important aspect of building your WordPress website on the right foundations. You need a WordPress child theme to allow for customisations that aren't overwritten when your WordPress theme is updated. Before we talk about...
![Understanding your logo file formats [+ FREE cheat sheet]](https://meancreative.com/wp-content/uploads/2020/07/sign-logo-file-format-mockup-400x250.jpg){kind=logo}
Understanding your logo file formats [+ FREE cheat sheet]
Understanding your logo file formats can be confusing! The most important thing is having a beautiful, high-quality design that you can use to show off your brand. Right? Have you ever found that your logo...
5 Steps to Create a Website Mood Board
Creating a website mood board helps keep any site build on track. Whether you are building your own website or have the help of a designer, a mood board is a great first step and will start your journey to creating a site that you're in love with! Designing a website...
How to use the right fonts for your brand – 8 Tips from a Designer
Choosing the right font styles can have a big impact on your brand. If you get it right, typography can be incredibly powerful and elevate your brand to instil more trust and create loyalty. Like colours, fonts can change the mood of your brand and help you connect...
8 SUMMER BRAND COLOUR PALETTES + HEX CODES
With Summer being near, we thought that you might like to explore the colour palette that this season has to offer. Use these cool hazy tones right and it can really uplift your brand. Being the most lively season of the year, Summer it is all about the delicious and...
Defining Brand Tone Words to Refine Website Style
Defining how you want your brand to come across is no easy task. Whether you need to define your brand style or create a website that really speaks to your ideal clients, using tone words as part of your research strategy can be a perfect starting point. Most of us...
Why You Need Brand Guidelines
WHAT ARE BRAND GUIDELINES? Brand guidelines are absolutely imperative to your business, and can help you immensely when working with third parties, or even onboarding new colleagues! Your brand guidelines are a clear cut, put-on-paper declaration of what your business...
Advantages of Niche Marketing: 5 Reasons Specialising Your Services is Great for Business
Not taking advantage of niche marketing? You're likely to run into all sorts of issues; including burnout, slow sales and a business that feel like a chore! The prospect of defining a niche market for your business, and choosing a specialism to focus on, can be an...
Spring Colour Palettes + Hex Codes
As winter is fading and the buds are starting to bloom, we wanted to show you how Spring colour palettes can help breathe life into your brand with it’s warm, bright, vibrant colours. Seasonal colour theory refers to finding the colour palette that best describes the...
How to Choose Brand Images and Where to Find Them
Great brand images are essential in relating to your target audience We are a part of a massive visual culture and this year will be no different. Photos are a universal language and can be used to add meaning or reinforce the message of your accompanying text. Today...
The Ultimate Guide to Choosing Brand Colours
Why colours can make or break your brand? When it comes to visual branding, colours could be the most important element of your brand. Choosing the right colours with the right connotations for your brand is crucial. When choosing anything for your brand always...
6 Ways to Write More Engaging Website Copy
There are about 1.7 billion websites on the internet today. Even if only a fraction of those are active, that still means there are billions of posts and pages all trying to grab users' attention. The key to standing out among all that noise? Good website copy. Of...
Everybody Loves a Freebie!
Resources to help you nail your website, branding and marketing.
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Ready to love your brand?
If you need help looking great and getting found by your audience, we would love to hear from you.
Clients say…
Thank you so much for your fantastic work ♥️.
My site is super-speedy now and all without the hair-pulling, teeth-gnashing and laptop going through the window-ing that would have happened if I’d tried to tackle it myself! ? Leave it to the experts!
Sarah Hanstock| Desk to Done
Mell is a guru, yes a guru. She is my go to woman for anything web development, design, branding and SEO support. She’s fast, clever and always there for you. She’s amazing at what she does, I would 110% recommend her work to anyone. She is simply the best!
Jennifer Constant | Helping Wedding & Funeral Celebrants build successful & profitable businesses
Mellissa and I have worked together on a number of projects and she has always delivered beyond spec. She has extensive knowledge of SEO and keeps up to date with the latest developments in ranking methods. She has an eye for beautiful design with extensive technical web-development capabilities. I trust her expertise.
Isobel Nancarrow | Strategic Marketing
Ready to love your brand?
If you need help looking great and getting found by your audience, we would love to hear from you.
