Since we’re feeling the cold right now, I thought it would be great to dive into some winter colours! Seasonal colour theory refers to finding the colour palette that best describes the season. Think of it like this:
- Spring brand colours: Warm and Light
- Summer brand colours: Cool and Light
- Autumn brand colours: Warm and Dark
- Winter brand colours: Cool and Dark
Winter colour palettes usually rely on deep colours such as burgundy, but also cool tones found within frozen blues and muted deep greens. If you’ve decided that your branding will use a winter colour palette, it should contain shades that can be defined as cool, matte and bold.
This glorious season is a season of extremes and contrast. Brands who opt for a winter colour palette usually have very confident, self-assured and bold brand values.
This season is naturally perfect for businesses like coaching, high-end fashion and luxury travel.
When using a winter brand palette, make sure you are adding stark contrasts within your colour choices, in order to create the best clear visual effect. It is still possible to use light colours, however, stay away from pastel shades, instead opt for more icy hues.
We have added some examples below to give you some winter colour inspiration! Don’t forget, you can create your own beautiful colour palettes with Adobe Color, choose your colours or upload an image to pick out the colours you want.
Winter Brand Colour Palette Inspiration
Winter brand colours:
#252339, #352340, #10313E, #18525F, #54717D
Winter brand colours:
#1D2C2C, #313437, #3A4543, #6F7D7B, #9FA6A1
Winter brand colours:
#22242D, #2B3745, #41222A, #740C2F, #796276
Winter brand colours:
#1F1040, #312773, #4E455C, #666666, #8E8F88
Winter brand colours:
#0E0503, #96060A, #1C2E01, #474944, #858881
Winter brand colours:
#1D363A, #344F59, #485E6D, #A8B0BF, #D9D9E5
Winter brand colours:
#182b38, #4d3445, #807877, #adadb7, #4d5258
Winter brand colours:
#1d1b28, #456289, #a3c3d8, #d0e2eb, #80a4c0
Winter brand colours:
#cd4945, #6b4341, #1a1c16, #d4c1d2, #453b36
Winter brand colours:
#dec3af, #efe3d9, #9e756a, #70323d, #585551
Winter brand colours:
#182b38, #4d3445, #807877, #adadb7, #4d5258
Winter brand colours:
#b6e1d2, #377c74, #7dc3b4, #0f1114, #6a7271
Winter brand colours:
#cc996e, #afa995, #e6e4df, #908a7b, #33322b
Winter brand colours:
#ac7cbc, #dae2eb, #99aec0, #1d1b28, #7d8cb4
