Since we’re feeling the cold right now, I thought it would be great to dive into some winter colours! Seasonal colour theory refers to finding the colour palette that best describes the season. Think of it like this:

  • Spring: Warm and Light
  • Summer: Cool and Light
  • Autumn: Warm and Dark
  • Winter: Cool and Dark

Winter colour palettes usually rely on deep colours such as burgundy, but also cool tones found within frozen blues and muted deep greens. If you’ve decided that your branding will use a winter colour palette, it should contain shades which can be defined as cool, matte and bold.

This glorious season is a season of extremes and contrast. Brands who opt for a winter colour palette usually have very confident, self-assured and bold brand values.

This season is naturally perfect for businesses like coaching, high-end fashion and luxury travel.

When using a winter brand palette, make sure you are adding stark contrasts within your colour choices, in order to create the best clear visual effect. It is still possible to use light colours, however, stay away from pastel shades, instead opt for more icy hues.

We have added some examples below to give you some winter colour inspiration! Don’t forget, you can create your own beautiful colour palettes with Adobe Color, choose your colours or upload an image to pick out the colours you want.

Winter Brand Colour Palette Inspiration

Blueberry and raspberry pancakes winter colour palette

Winter brand colours: #182b38, #4d3445, #807877, #adadb7, #4d5258

winter brand colours

Winter brand colours: #1d1b28, #456289, #a3c3d8, #d0e2eb, #80a4c0

Red latte art coffee cup with pine cones winter colour palette

Winter brand colours: #cd4945, #6b4341, #1a1c16, #d4c1d2, #453b36

Blueberries in a chocolate dessert cup winter colour palette

Winter brand colours: #dec3af, #efe3d9, #9e756a, #70323d, #585551

Sad roses in muted tones winter colour palette

Winter brand colours: #182b38, #4d3445, #807877, #adadb7, #4d5258

Olive green bridge Singapore winter colour palette

Winter brand colours: #b6e1d2, #377c74, #7dc3b4, #0f1114, #6a7271

Interior design winter colour palette

Winter brand colours: #cc996e, #afa995, #e6e4df, #908a7b, #33322b

Snow forming ice on tree branches winter colour palette

Winter brand colours: #ac7cbc, #dae2eb, #99aec0, #1d1b28, #7d8cb4

8 Winter Brand Colour Palettes for Inspiration 1