Optimise Website Images Online

by | Oct 2, 2020 | Websites, SEO | 0 comments

Optimising images for your website is so important. Without this basic step, you risk frustrating or even losing website visitors with slow-loading pages. A slow website can have a negative impact on your user experience, your SEO and the planet – yep, slow loading websites produce more CO2! If you want your users to have a great experience on your website and you want search engines to show them your content in search results you NEED to optimise your website images!!

It’s important that when you then take over updating your website that you’re not adding very large images to pages or blog posts. As a rule, website images should be no larger than 250kb and should be much smaller if the image doesn’t need to be full width.

For almost all websites I’ve created this year the images sizes used have been the same. You want the image to be no bigger than it will be when displayed on your page but do bear in mind that images in columns may need to be bigger on tablets as they can become full width. With all this in mind, and remembering that your website set up is likely individual, here are some examples of image sizes I use on my websites:

Full width images: 1600 x 1067 px
Half page width images or blog images : 980 x 654 px
Square images: 980 x980 px

We covered why you need to be optimising your images for your website and the different ways you can do that in our recent blog post. Today I want to cover one online tool that I use to optimise images and make sure that they’re not going to slow down my client’s websites.

Introducing Birme.net for Website Image Optimisation

This online tool gives you the option to optimise your images for free and in a really easy way. It’s a very quick and simple way to optimise your images for web and has a lot of options so we’ll go through all of those now so that you know how to use it.

Navigate to birme.net and you’ll be greeted by this screen asking you to choose your images.

Optimise Website Images Online 1

You can just select images from your computer and drag and drop them or you can click the browse button and have a look for the images that you want to optimise.

Birme Settings to Optimise Website Images Online

1. Resize and Crop

The first options that you can pick are for the width and height of your image. If you download images from Unsplash, your photoshoot or even your phone, they’re usually going to be very large. This option allows you to reduce the width and height of your images and that helps to reduce the file size.

If you have a portrait image and you are cropping it to be landscape or square you can drag the crop area of each image so that the subject is nicely positioned.

optimise images for web online

2. Borders

Birme does have a border setting so you can add a border to your images and you can pick the colour and thickness. If you want to have a border on your images it should be added on your website rather than the image itself so let’s skip this one.

I would definitely recommend that you do not use this setting when you’re optimising your images! It really restricts you if you want to change the style of your images later on.

3. Image Format & Quality

The next settings are for image format and quality. The quality will be set at 80% as a default but you can adjust this to get the desired result. I find that 80% is generally OK but you will want to check the quality of your images and the file size so that you can reduce or increase the quality for the best results.

If you have added any PNG files then an option to convert them to JPEGs will appear. JPEGs generally have a smaller file size and can be compressed without losing quality. Be aware that JPEGs do not support transparent backgrounds so if you’re resizing a logo or other graphic that needs transparency you want to keep it in PNG format.

Optimise Website Images Online 2

4. File Names

Birme.net does have the option to rename your files which can help with your SCO optimisation, however, I do find that this can be a bit glitchy and prevent you from saving your files sometimes. to get around the glitch you can add ‘-x’ at the end of your filename, it won’t hurt your SEO and can be a huge time saver. If you have a Mac, you might consider renaming your files in the Finder options instead.

Optimise Website Images Online 3

5. Save your optimised images

Once you have all the settings adjusted you can click the save as zip or save files option to download your optimised images to your computer. Check the image file sizes and the image quality to ensure your website will load quickly and look fabulous. You also have the option to remove all the files and start over with a new batch, great if you have different keywords or topics to cover!

Optimise Website Images Online 4

That’s it, you’re good to go!

If you need help keeping your blog updated or making changes to your site, including adding images then just reach out to us at hello@meancreative.com

Optimise Website Images Online 5

Recent Posts

14 Winter Brand Colour Palettes for Inspiration

14 Winter Brand Colour Palettes for Inspiration

Since we're feeling the cold right now, I thought it would be great to dive into some winter colours! Seasonal colour theory refers to finding the colour palette that best describes the season. Think of it like this: Spring brand colours: Warm and Light Summer brand...

How to reduce your image sizes for increased website speed

How to reduce your image sizes for increased website speed

Why does your website need to load quickly? Having a fast website has many advantages. For your visitors, it provides a better overall user experience. They have the freedom to navigate your website without the stress of a slow loading page. This is so important...



Autumn is one of the most enriched seasons of the year, the sights and colours are beautiful and provide wonderful inspiration to bring into brand design. Nature becomes a source of inspiration in every way. In design, we can use the Seasonal Brand Colour Palettes to...

4 Reasons you need a WordPress Child Theme

4 Reasons you need a WordPress Child Theme

Yes, themes can have children. And they are an important aspect of building your WordPress website on the right foundations. You need a WordPress child theme to allow for customisations that aren't overwritten when your WordPress theme is updated. Before we talk about...

Grab a Freebie