Leadership Coaching website


In partnership with our Storybrand certified guide Sandrine Coosemans and Smart Alpaca Marketing, we’re thrilled to announce the launch of the new Dawn Andrews website.

Dawn is a leadership and business coach based in LA. Not only does she offer coaching, leadership training and business consultancy but has some some amazing resources and her podcast, My Good Woman. Dawn needed a hub to showcase ‘all the things’, that connects with her ideal audience and has all the systems in place to share her insights and expertise.

Smart Alpaca worked on refining the messaging with content wireframes and a strategy to create something that spoke to her perfect people. They also set up her email marketing funnels while we focused on the design and integrations to make the website stand out and work like clockwork.

Coaching website portfolio
celebrant website homepage

The result?

A fun, clear and impactful coaching and podcast website that guides visitors on a journey to easily find the information they need.

We created a streamlined and clear design to showcase the brand message and promote Dawn’s services and content with clear calls to action.

We included landing pages for all her freebies with a LeadPages integration and created custom archive category pages that included resources across blog posts, freebies and podcasts so information on specific topics could be found easily. The website features custom shortcodes, custom post types and custom fields to give us extreme flexibility on the design and layout of each post or page.

We loved working on this project so much and can’t wait for our next collaboration with the team at Smart Alpaca Marketing!

Hover on the image to scroll the homepage!

female leadership podcast1

Project launched summer 2022

Are you a coach or online service provider?

We’ve built hundreds of websites for people just like you, let’s chat and see if we’re a good fit for your project